If you've visited our website recently, you may have noticed a small but meaningful change. The hero banner on our homepage now reads: "BUILT ON RELATIONSHIPS. DRIVEN BY RESULTS" On the face of it, it's just a few new words. For me, though, it represents something much bigger...
A love/hate relationship with websites
I'll admit it. I've always had a slightly complicated relationship with websites.
Throughout my career, I've been far more comfortable having a conversation than expecting somebody to read about us/me online. I'd much rather spend half an hour understanding someone's business, their challenges and their ambitions than try to capture all of that in a few hundred words on a page.
Recruitment, after all, is a people business.
Relationships are built through conversations, trust and consistency. Not clever headlines or polished marketing copy. For a long time, that's probably meant I've underestimated the importance of our own digital presence.
The website should reflect the business
The reality is that for many people, our website is their first interaction with Tech23. Before we ever have a conversation, they've probably looked us up online, visited LinkedIn, browsed our website or searched for information about us elsewhere. If those touchpoints don't reflect who we are and how we work, then we're missing an opportunity before we've even said hello.
As I've looked more critically at our own messaging, I've realised that some of it explained what we do, but didn't really explain what makes us different.
We're a recruitment business, yes. But our specialism is where our value lies.
We work closely with MSPs and technology businesses because we enjoy those environments and understand the challenges they face. We invest heavily in relationships, market knowledge and long-term partnerships rather than transactional placements.
That's the story our website should be telling.
Why this matters even more today
There's another reason this feels increasingly important. Recently, I've had conversations with both clients and candidates who told me they'd asked ChatGPT questions like:
"Who's the best IT recruiter in Essex?" or "Can you recommend a recruitment agency that specialises in MSPs?"
The interesting part wasn't necessarily that Tech23 came up. It was that AI is increasingly becoming another way people discover businesses. These systems don't experience your company through a phone call or a networking event. They understand your business through the content you publish, the language you consistently use and the signals your digital presence provides. That makes clarity more important than ever.
If we're specialists, we should clearly articulate that.
If relationships sit at the centre of everything we do, that should be obvious throughout our messaging. And if our expertise genuinely helps clients and candidates make better decisions, we should be sharing more of it.
Building in public
The homepage banner is only the beginning. Over the coming months, we'll be reviewing and refining our website, content, and social channels to better reflect who we are and what we stand for. That doesn't mean chasing marketing trends or trying to sound like everyone else.
If anything, it's the opposite.
It's about becoming more intentional with our messaging, doubling down on our specialism, and sharing more of the knowledge and experience we've built over many years in the technology recruitment market. We'll probably get some things wrong along the way. We'll test ideas, refine them and keep learning.
Where it makes sense, I'll also share that process publicly. The wins, the lessons and perhaps the occasional mistake too.
Relationships first. Results always.
When we settled on our new homepage message, it didn't feel like a marketing slogan. It felt like an honest description of how we've always tried to do business.
Relationships come first because recruitment is fundamentally about people. Results matter because trust is earned through delivery.
If our website, our content and our wider digital presence can communicate that a little more clearly than they did yesterday, then I think we're heading in the right direction.
.png)
